Everyone copies. Heck, you're probably part of those who mocked Microsoft for its abysmal returns on its $10+ billion per year research expenditure. They contr

Everyone copies. Heck, you're probably part of those who mocked Microsoft for its abysmal returns on its $10+ billion per year research expenditure. They contrasted this with Apple who spent less than $3B (at the time) on research with crazy returns on investment. Immediate profit from research isn't guaranteed. The rule is copy where necessary or die.