I don't know where I read this, but it does seem like MS got so obsessed with Google and the online advertising market that they sort of forgot about their core

I don't know where I read this, but it does seem like MS got so obsessed with Google and the online advertising market that they sort of forgot about their core markets. Where I would call making good software that runs on devices a core market. Hence they utterly missed the iphone and ipad markets. Because really, those markets where theirs to lose. I wonder if this is just a symptom of a complete lack of imagination in the executive offices at MSFT? It does seem like going after online advertising was just flailing around looking for a market big enough to be relevant to their revenues.