First Mover: 47% failure rate Fast Follower: 8% failure rate This last statistic is a bit misleading. It implies that you can increase your chances of succe

First Mover: 47% failure rate Fast Follower: 8% failure rate This last statistic is a bit misleading. It implies that you can increase your chances of success by waiting until someone else enters the market. But it fails to account for those who declined to follow because the incumbent market leader held such a strong position. To put it another way: followers only follow if they have some reason to believe they'll succeed. So yeah, they still do well. It does not lead to the conclusion that you should avoid being first.