To your point, all postmortems are advertisements. This is just an unconvincing "me too" ad. Amazon and CloudFlare's quality and detailed write-ups give technic

To your point, all postmortems are advertisements. This is just an unconvincing "me too" ad. Amazon and CloudFlare's quality and detailed write-ups give technical people more confidence in supporting products, as well as more interest in joining the company. All postmortems are ads, but not all ads are effective.