Reminds me of the "melloream"[0] nonsense that happened in New York. Oat milk creamer became significant competition for the dairy industry. Then a law was pass

Reminds me of the "melloream"[0] nonsense that happened in New York. Oat milk creamer became significant competition for the dairy industry. Then a law was passed that classified non-dairy milks as "melloream", required that they be regulated exactly like dairy products and also be pasturized. Of course nobody knew what "melloream" was, so it doesn't sell. Just a protectionist law that only helps keep up some businesses' profits. A similar story is Unilever and the Egg Board's squabbles with Hampton Creek over "Just Mayo" and whether it was actually mayonnaise. [1] [0] https://books.google.com/books?id=JkrdDAAAQBAJ&pg=PT98&lpg=PT98&dq=new+york+melloream&source=bl&ots=bwfC4n7FjI&sig=hGTHia20ueqxI6-4AefLl6xYHcY&hl=en&sa=X&ved=0ahUKEwi-mP-uhK7RAhUE2mMKHR-nDsoQ6AEIVjAN#v=onepage&q=new%20york%20melloream&f=false https://books.google.com/books?id=JkrdDAAAQBAJ&pg=PT98&lpg=P... [1] http://fortune.com/2016/10/10/american-egg-board-hampton-creek/ http://fortune.com/2016/10/10/american-egg-board-hampton-cre...