The article said nothing about making it free, it said that the costs, which were previously in line with competitors, increased by very, very large amounts wit

The article said nothing about making it free, it said that the costs, which were previously in line with competitors, increased by very, very large amounts without any perceived increase in value. Then they looked at options which were commercial offerings which cost dramatically less. They are paying for the service, it's not subsidized or free. It's like you didn't read any of the article.