This price change doesn't make any sense to me or the people where I work, unless they just want people to stop using Google Maps on other sites. You increase

This price change doesn't make any sense to me or the people where I work, unless they just want people to stop using Google Maps on other sites. You increase prices over an order of magnitude. You give people warning. You give people credits to cover a few more months without paying extra. What is the end game. If you just want extra revenue, why are you giving them the grace period to switch? Why are you giving service credits to give people another couple months to switch? So if they want people to stop using Google Maps (businesses, not consumers), WHY do they want reduced use? Is there an outside source changing pricing or licensing? I don't think so, I think Google owns the data.