Facebook Pages are a powerful word of mouth marketing tool, and also a great place to listen to your user's thoughts. I think it's only really useful when you

Facebook Pages are a powerful word of mouth marketing tool, and also a great place to listen to your user's thoughts. I think it's only really useful when you have a decent number of fans, like in the several hundreds, because only a small portion of fans will actively participate. I see it being used more like a modern email newsletter. I use it to see how users like my service, and get in touch with individuals. I also have weekly contests and promotions, which increases community participation. If you have a good service/product with a wide target niche, Facebook pages can help you get a bunch of free users. Everything that you post on your wall gets posted to the newsfeed of your fans, which can be seen by your fans' friends. If you have over 25 fans, you can get a vanity URL for your facebook apge, so instead of http://www.facebook.com/pages/Hackety-Hack/155257947836619?ref=ts http://www.facebook.com/pages/Hackety-Hack/155257947836619?r... you could have something much cleaner, like: http://www.facebook.com/Hackety-Hack http://www.facebook.com/Hackety-Hack