Mixpanel just improved already-impressive analytics product. Email tracking is a lot like realtime web tracking, and to the best of my knowledge, realtime web t

Mixpanel just improved already-impressive analytics product. Email tracking is a lot like realtime web tracking, and to the best of my knowledge, realtime web tracking is something mixpanel has done very well so far. From a business perspective, mixpanel is now also competing in the email analytics space. That's perfect for at least two types of customers. It's good for the customer who uses mixpanel for website tracking and wants to expand into email analytics. It's also great for the customer who is looking for an analytics service that does email tracking as a part of its service offering. It's always nice to get more value from fewer products. It's like making a few tweaks to functions to make them do more. Less work, less code, more value. It's better than getting a new service each time a new use-case (like email tracking) arises. I think mixpanel understands this. Mixpanel is evolving into an end-to-end analytics service -- that's the extra value I see here.