Look, I’m not the first person who thought companies talk too much about themselves, and I won’t be the last. I’m just a PR guy who’s trying to educate his clie

Look, I’m not the first person who thought companies talk too much about themselves, and I won’t be the last. I’m just a PR guy who’s trying to educate his clients and prospects about how to communicate on a more personal and effective level. And to set the record straight, I never read Seth Godin’s take on this, and I’ve never heard his 2003 TEDtalk -- though perhaps I should.