Not sure what you're expecting. Did people forget what an electronics retailer is? A retailer such as BestBuy never sold their own "BestBuy" branded electronic

Not sure what you're expecting. Did people forget what an electronics retailer is? A retailer such as BestBuy never sold their own "BestBuy" branded electronics. Retailers have always been the middle-man between the electronics manufacturer and the consume, so that the electronics company doesn't need to rent or build their own stores. It's cheaper for BestBuy to not hire their own bestbuy salespeople. Instead Verizon and Apple hire their own knowledgeable staff and put them at Best Buy.