While I can definitely see it being a good business partnership since one supplies a captive market for the other. From a rider pov this makes me cringe and hop

While I can definitely see it being a good business partnership since one supplies a captive market for the other. From a rider pov this makes me cringe and hope it doesn't make my rides seem like i'm standing in front of a kiosk in a mall. If a rider just has a "menu" on the back of their seats with a couple things sitting there, and doesn't push it, great. Understandable, maybe I'd buy something if I were in a pinch and price is reasonable.