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If your item has a high price, something like a laptop or TV, it's in the best interest of the consumer to see it in person, compare it directly with other mode
by WhompingWindows 8y ago
If your item has a high price, something like a laptop or TV, it's in the best interest of the consumer to see it in person, compare it directly with other models, and potentially walk out with it then and there. The lower the price of the item, there will be proportionally higher % of total cost to the consumer in going out to a store, in terms of labor and time spent.
Do I need to spend 25 minutes going out to pick a new phone charger for $10? My time is valued more highly than that. But for a $800 TV, the % of costs in the time/effort slice become proportionally much less. It will take me slightly longer to pick a TV out, but still, an hour of my labor at $35 is not even 5% of an $800 dollar TV, whereas the time/labor for me to get the phone charger in person is going to be much closer to 50% of the total cost.