Maxim is 95% advertising, either direct or indirect; most of the articles/columns/etc are about things you should buy. Throw in a few pictures of a scantily c

Maxim is 95% advertising, either direct or indirect; most of the articles/columns/etc are about things you should buy. Throw in a few pictures of a scantily clad woman, and a badly written sex advice column, and that's all it is. As another poster said, it's mostly about advertising and I suppose if that is what you want to learn about, go ahead. I have to disagree with the OP. It is not a window into the world in which "normal guys" live in by any sense. Perhaps, the world "normal guys" wished they lived in - with expensive gadgets and super models. (What is a "normal guy" anyway? Do most male hackers not like gadgets and attractive women?) If you see an article comparing beers to pick the season/year's best, you might think it is appealing to the beer-swilling masses, but really it is there to sell beer. I was very surprised to find Playboy a far better read, but it is. Yes, it has nudity, but it has articles I find good reads too. Anyway if you want an insight into an untapped segment, watch daytime television. What kind of person watches daytime television? People do, and they have a lot of free time they could be spending on your site. What are they like? I don't know. But that's more insightful than something that throws advertising at basic male instincts.