People have been working on interactive/internet-connected TV products for years and thinking about the sort of services you can offer to TV viewers when you ha

People have been working on interactive/internet-connected TV products for years and thinking about the sort of services you can offer to TV viewers when you have a fast back channel. Even I was doing this stuff different start-ups and one big cable company in the late 90's For example, think about what you can build when you know what a lot of people are watching in real time, or if you know what your friends are watching. Or to get feedback from your viewers (You think CNN and every other live broadcaster's fascination with Twitter is bad? It's the tip of the iceberg!). Or you want viewers to respond to your adverts. Which set top box you have plugged in to your TV will be at least as important as the battle for dominance in the mobile phone space. And, more importantly: There's certainly the room for some scrappy young start ups to make huge amounts of money from Google and Apple TVs app stores.