I think at the time they had a better sale price. It was a slight discount vs msrp. I also was able to sign up for a store credit card to get 10% back in rewa

I think at the time they had a better sale price. It was a slight discount vs msrp. I also was able to sign up for a store credit card to get 10% back in rewards on the first purchase. Top that off with like 3+ Best Buy locations within a 30min drive of my area. Ended up being a very good deal. If I bought from Apple would have missed out on free rewards, msrp discount, and the drive to Apple store is a bit longer