Reducing the amount of music and movies they sell in store has helped a lot in that regard. They've reclaimed a lot of that space for the "store within a store"

Reducing the amount of music and movies they sell in store has helped a lot in that regard. They've reclaimed a lot of that space for the "store within a store" concept for things like wearables and smart home stuff, which brings a more inviting, open feel to the stores instead of feeling claustrophobic.