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> Like most Americans I order a shitload from Amazon. I do too but can we say "most" Americans? Are there any stats available on their customers? I wonder, ho

> Like most Americans I order a shitload from Amazon. I do too but can we say "most" Americans? Are there any stats available on their customers? I wonder, how many Americans have purchased at least one thing on Amazon? How many have in the past year? What's the average spend per customer per year?

throwawaymath 8y ago
Here you go: https://www.forbes.com/sites/shephyken/2017/06/17/sixty-four-percent-of-u-s-households-have-amazon-prime/#54b85ee14586 https://www.forbes.com/sites/shephyken/2017/06/17/sixty-four... tl;dr: As of June 2017, 64% of American households had Amazon Prime. 43% of all American dollars spent online are spent at Amazon.
- bachmeier 8y ago
  Hate to be that guy, but I have Amazon Prime in my household because my wife uses it just enough to be worthwhile. She makes only a small percentage of her purchases there, and the others in our household make none. The 43% figure is more relevant, and that's 43% of a relatively small share of all consumer spending, with much of it being done by a small group of large Amazon customers. So I don't think it's accurate to say most people buy a shitload of stuff from Amazon.
  - prepend 8y ago
    Amazon’s US retail revenue was $318B for 2017 [0]. There are 126M households in the US in census’ 2017 data [1]. Thats $2,500/household. That’s definitely a shitload bought by most people. Comically shitloads are pretty cheap and are $210/ton (a big pickup kid) if you’re in New Hampshire [2]. So pedantically, we’re all buying 10 shitloads. [0] https://www.cnbc.com/2018/05/15/amazons-us-sales-to-match-walmarts-within-three-years-jp-morgan-predicts.html https://www.cnbc.com/2018/05/15/amazons-us-sales-to-match-wa... [1] https://www.statista.com/statistics/183635/number-of-households-in-the-us/ https://www.statista.com/statistics/183635/number-of-househo... [2] https://www.milessmithfarm.com/farming-products.html https://www.milessmithfarm.com/farming-products.html
    - npongratz 8y ago
      > [2] https://www.milessmithfarm.com/farming-products.html https://www.milessmithfarm.com/farming-products.html "From Our Farm to Your Table" ... hopefully not the composted manure!
    - 18pfsmt 8y ago
      From your link it says,"Though Walmart remains king of sales with $495.8 billion in annual revenue and U.S. sales of $318.5 billion (a 3.5 percent increase year over year) for the fiscal year ended in January, Amazon is growing at a faster pace in the United States." You are claiming that Walmart's revenue is Amazon's. You misquoted.
      - prepend 8y ago
        Oh wow, thanks for the correction. I misread the link and Amazon’s 2017 US sales are only $186M, not $318.5B. Still a literal and figurative shitload for the average American household, but Acosta half as much as my original calculations.
  - throwawaymath 8y ago
    Okay...here's more statistics for you. 75% of American online shoppers use Amazon for most of their online shopping [1]. 80% of Americans shop online [2]. So approximately 60% of all Americans frequently shop at Amazon. _________ 1. https://www.cnbc.com/2017/12/19/more-than-75-percent-of-us-online-consumers-shop-on-amazon-most-of-the-time.html https://www.cnbc.com/2017/12/19/more-than-75-percent-of-us-o... 2. http://www.pewinternet.org/2016/12/19/online-shopping-and-e-commerce/ http://www.pewinternet.org/2016/12/19/online-shopping-and-e-...
josefresco 8y ago
It was a casual remark, based on generalizations about my audience, not necessarily meant to stand up to scrutiny - however there's also this: https://techcrunch.com/2018/07/13/amazons-share-of-the-us-e-commerce-market-is-now-49-or-5-of-all-retail-spend/ https://techcrunch.com/2018/07/13/amazons-share-of-the-us-e-...
CharlesW 8y ago
> I do too but can we say "most" Americans? Are there any stats available on their customers? "Most" is almost true if you only look at ecommerce. "This year, the online shopping juggernaut will capture 49.1% of the market, according to eMarketer's latest forecast on the top 10 US ecommerce retailers, up from a 43.5% share last year. Amazon now controls nearly 5% of the total US retail market (online and offline)."[1] [1] https://retail.emarketer.com/article/amazon-now-has-nearly-50-of-us-ecommerce-market/5b48c542ebd4000b24140992 https://retail.emarketer.com/article/amazon-now-has-nearly-5...
- bo1024 8y ago
  49% of sales might be very different from being used by 49% of people, though.

throwawaymath 8y ago

Here you go: https://www.forbes.com/sites/shephyken/2017/06/17/sixty-four-percent-of-u-s-households-have-amazon-prime/#54b85ee14586 https://www.forbes.com/sites/shephyken/2017/06/17/sixty-four... tl;dr: As of June 2017, 64% of American households had Amazon Prime. 43% of all American dollars spent online are spent at Amazon.

bachmeier 8y ago
Hate to be that guy, but I have Amazon Prime in my household because my wife uses it just enough to be worthwhile. She makes only a small percentage of her purchases there, and the others in our household make none. The 43% figure is more relevant, and that's 43% of a relatively small share of all consumer spending, with much of it being done by a small group of large Amazon customers. So I don't think it's accurate to say most people buy a shitload of stuff from Amazon.
- prepend 8y ago
  Amazon’s US retail revenue was $318B for 2017 [0]. There are 126M households in the US in census’ 2017 data [1]. Thats $2,500/household. That’s definitely a shitload bought by most people. Comically shitloads are pretty cheap and are $210/ton (a big pickup kid) if you’re in New Hampshire [2]. So pedantically, we’re all buying 10 shitloads. [0] https://www.cnbc.com/2018/05/15/amazons-us-sales-to-match-walmarts-within-three-years-jp-morgan-predicts.html https://www.cnbc.com/2018/05/15/amazons-us-sales-to-match-wa... [1] https://www.statista.com/statistics/183635/number-of-households-in-the-us/ https://www.statista.com/statistics/183635/number-of-househo... [2] https://www.milessmithfarm.com/farming-products.html https://www.milessmithfarm.com/farming-products.html
  - npongratz 8y ago
    > [2] https://www.milessmithfarm.com/farming-products.html https://www.milessmithfarm.com/farming-products.html "From Our Farm to Your Table" ... hopefully not the composted manure!
  - 18pfsmt 8y ago
    From your link it says,"Though Walmart remains king of sales with $495.8 billion in annual revenue and U.S. sales of $318.5 billion (a 3.5 percent increase year over year) for the fiscal year ended in January, Amazon is growing at a faster pace in the United States." You are claiming that Walmart's revenue is Amazon's. You misquoted.
    - prepend 8y ago
      Oh wow, thanks for the correction. I misread the link and Amazon’s 2017 US sales are only $186M, not $318.5B. Still a literal and figurative shitload for the average American household, but Acosta half as much as my original calculations.
- throwawaymath 8y ago
  Okay...here's more statistics for you. 75% of American online shoppers use Amazon for most of their online shopping [1]. 80% of Americans shop online [2]. So approximately 60% of all Americans frequently shop at Amazon. _________ 1. https://www.cnbc.com/2017/12/19/more-than-75-percent-of-us-online-consumers-shop-on-amazon-most-of-the-time.html https://www.cnbc.com/2017/12/19/more-than-75-percent-of-us-o... 2. http://www.pewinternet.org/2016/12/19/online-shopping-and-e-commerce/ http://www.pewinternet.org/2016/12/19/online-shopping-and-e-...

josefresco 8y ago

It was a casual remark, based on generalizations about my audience, not necessarily meant to stand up to scrutiny - however there's also this: https://techcrunch.com/2018/07/13/amazons-share-of-the-us-e-commerce-market-is-now-49-or-5-of-all-retail-spend/ https://techcrunch.com/2018/07/13/amazons-share-of-the-us-e-...

CharlesW 8y ago

> I do too but can we say "most" Americans? Are there any stats available on their customers? "Most" is almost true if you only look at ecommerce. "This year, the online shopping juggernaut will capture 49.1% of the market, according to eMarketer's latest forecast on the top 10 US ecommerce retailers, up from a 43.5% share last year. Amazon now controls nearly 5% of the total US retail market (online and offline)."[1] [1] https://retail.emarketer.com/article/amazon-now-has-nearly-50-of-us-ecommerce-market/5b48c542ebd4000b24140992 https://retail.emarketer.com/article/amazon-now-has-nearly-5...

bo1024 8y ago
49% of sales might be very different from being used by 49% of people, though.