Clean, 'simple' and fast. The only part I'm not loving is how when you mouse over the product the arrow and description change, that feels unnatural. I do love

Clean, 'simple' and fast. The only part I'm not loving is how when you mouse over the product the arrow and description change, that feels unnatural. I do love how the design embraces the fact that users scroll down websites to read content. that part worked nicely. Lastly, what's the call to action, "visit the site" what good is that? What about "get started today"... something to worth AB testing.