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For me, the problem of NAS is that it breaks the easy marketing message of older==pricier . That used to be an eas'ish way to justify high prices for various bo
by raesene9 8y ago
For me, the problem of NAS is that it breaks the easy marketing message of older==pricier . That used to be an eas'ish way to justify high prices for various bottles.
Now you have a situation where it can be just marketing fluff that causes a large increase in cost, which could lead to a market for lemons emerging...
- tptacek 8y agoAge has never really been a reliable indicator of quality, though.
- raesene9 8y agotrue but it's the only approximation of one that was available and it was at least objective, and it also to an extent measured cost (the more years it matures the more the costs increase) Now you just have the ever more fancy boxes and words of marketing department to assess whether a given bottle is worth the price tag... The concern here is that this opens the door to companies who are good at marketing and not so great at creating good whisky..