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Very true. Content that appears above the fold will always have the highest visual priority. That said, there is a myth in web design that the second content ha
by hailpixel 16y ago
Very true. Content that appears above the fold will always have the highest visual priority. That said, there is a myth in web design that the second content hangs below the fold, users will ignore it. This is false, and I thought it necessary point it out.
37 signals' page encapsulates this well: the important stuff is front and center (their products) and other good information is stacked hierarchically below it.
- benatkin 16y agoI was thinking there ought to be testimonials above the fold. I think there might have been with there old design. I didn't notice until now, but there aren't any customer testimonials about their SaaS products. There are only a couple about their books. This seems like a bold move. Maybe they're onto something. Perhaps most people are tired of seeing testimonials, and that relying entirely on organic word-of-mouth is a better strategy.