> I don't know why that effect is not present now Inelastic demand. Whether you have a debilitating/life-threatening illness, or are worried whether the lump i

> I don't know why that effect is not present now Inelastic demand. Whether you have a debilitating/life-threatening illness, or are worried whether the lump in your throat is heartburn or the cancer that'll end your life, your incentive to engage with competing market presences is massively diminished for several reasons (urgency, many people have a desire for their life-or-death decisions not to be commoditized, etc.).