4 ms·
This is precisely what Account-based-Marketing is supposed to be. It's too bad there is so much concept creep in the marketing world, its tough to know whats wh
by davemel37 8y ago
This is precisely what Account-based-Marketing is supposed to be. It's too bad there is so much concept creep in the marketing world, its tough to know whats what.
- rjbwork 8y agoABM is honestly a scam. It's just a fancy marketing guy word for tying 2-4 (depending on how you want to demarcate) standard ad tech tools together.
- garagemc2 8y agodidn't quite understand what you meant, but keen to learn what you mean and why :)
- davemel37 8y agoI think you are describing the exact concept creep I was railing against. True ABM is platform and ad tech neutral, its almost entirely strategy and deep work in winning over every stakeholder at play with a completely customized content, advertising, and outreach experience. Unfortunately, many scam artists and platform developers or just uninformed marketers hijacked the term and created impressions on the strategy like the one you have and mention above...