There is some research that indicates using less content above the fold entices users to scroll. http://sixrevisions.com/usabilityaccessibility/10-usability-ti

There is some research that indicates using less content above the fold entices users to scroll. http://sixrevisions.com/usabilityaccessibility/10-usability-tips-based-on-research-studies/ http://sixrevisions.com/usabilityaccessibility/10-usability-... (was also on hn, but I can't find the link) Beyond that, it looks clean and simple, but I think they overlooked the perception that a lot of users not keen on design will perceive the site as low budget.