In PR terms we call this a classic “non concession.” It’s a diversionary, empty news announcement a company like Facebook puts out to mask bad news. It is a hi

In PR terms we call this a classic “non concession.” It’s a diversionary, empty news announcement a company like Facebook puts out to mask bad news. It is a higher order advanced PR technique. Only the best do things like this. In this case they are masking the documentary about far right groups being allowed to exist on Facebook. So the counter is to make a low value, obvious announcement to bury the documentary news or counteract it with other news. I actually am mostly on Facebook’s side here. I think the media are generally out to get them and they deserve to ensure free speech of all kinds happens. Let’s be clear though: This is a classic non concession to mask other news.