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People actually scroll a lot more nowadays. More over, people rather scroll then click through to view content. Nielsen had a nice little alert a while ago: htt

• benatkin 16y ago
  It's nice that they see it, but shouldn't it also be grabbing their attention? From the page you linked to: > (Update 2010: Eyetracking shows that people allocate much less attention to information below the fold.)
  • hailpixel 16y ago
    Very true. Content that appears above the fold will always have the highest visual priority. That said, there is a myth in web design that the second content hangs below the fold, users will ignore it. This is false, and I thought it necessary point it out. 37 signals' page encapsulates this well: the important stuff is front and center (their products) and other good information is stacked hierarchically below it.
    • benatkin 16y ago
      I was thinking there ought to be testimonials above the fold. I think there might have been with there old design. I didn't notice until now, but there aren't any customer testimonials about their SaaS products. There are only a couple about their books. This seems like a bold move. Maybe they're onto something. Perhaps most people are tired of seeing testimonials, and that relying entirely on organic word-of-mouth is a better strategy.