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- marojejian 8y agoJust heard about this on Planet Money: https://www.npr.org/templates/transcript/transcript.php?storyId=623988370 https://www.npr.org/templates/transcript/transcript.php?stor... I have no relation to the co. I just think overall the Internet desperately needs information intermediaries who can honestly advise us on trust & quality. otherwise fraudsters / marketers can destroy it all. Trust is the foundation of a healthy civilization. Unfortunately, being such an intermediary often just does not pay. We could vastly improve the future health of society, if we can devise better business models for such intermediaries.