3 ms·
> why does my BMW have a BMW entertainment system? BMW is the manufacturer, not a licensor, so it's a slightly different scenario, but let's say that dealers a
by pwinnski 8y ago
> why does my BMW have a BMW entertainment system?
BMW is the manufacturer, not a licensor, so it's a slightly different scenario, but let's say that dealers are somewhat equivalent to manufacturers. You raise a good question or two:
1. Does BMW forbid dealers from replacing the factory entertainment system with an Alpine system? Or do they just assume nobody will, since it's already bundled in the car?
2. What is BMW's share of the automobile market? (i.e. how close to a monopoly are they?)