3 ms·

I like how you note the customer needs have no role in the Apple design process.

• bitwize 8y ago
  The fact that Apple is the most successful company in the world seems to suggest that their method of thrilling the customer by subverting and surpassing their expectations beats building what the customer says they want. In the case of laptops, it turns out that lightness and battery life -- portability -- is what people actually want, otherwise they'd just use desktops.
  • drb91 8y ago
    I’d guess the software, as that’s the primary distinguishing factor. I don’t know of anyone who runs windows on a mac, even though that’s relatively easy. However, there’s a thriving hackintosh community. It’d be easier to tell if Apple offered consumers choice themselves.
  • gurkendoktor 8y ago
    > otherwise they'd just use desktops That's not an option for many. If you use a desktop machine in your office, you can't ever work from home, and you can't carry your machine into meetings to demo something.