My thoughts exactly. The problem with creating new TLDs is that .com/.org/.net/.country is so engraved into people's minds as to what is a domain, that wheneve

My thoughts exactly. The problem with creating new TLDs is that .com/.org/.net/.country is so engraved into people's minds as to what is a domain, that whenever someone sees URLs like escape.ninja or even the ridiculous abc.xyz (which is just self-indulgence), they don't even register as something you could enter in your address bar. Unless maybe you add http(s) in front.