To be fair, demos can be faked (and were, in Theranos' case). But I think the commenter is actually referring to the palpable cult of personality being spun int

To be fair, demos can be faked (and were, in Theranos' case). But I think the commenter is actually referring to the palpable cult of personality being spun into this article. The article is more of a profile of the founders than it is of the company. In fact the details of the company and its mission appear to be a backdrop for talking about the founders' pedigrees and just-eccentric-enough antics.