> The pair have mastered the hyperbolic vernacular of the Silicon Valley startup scene. Text running around the wheel wells of the Zoox vehicles reads, “Infinit

> The pair have mastered the hyperbolic vernacular of the Silicon Valley startup scene. Text running around the wheel wells of the Zoox vehicles reads, “Infinity is enough,” a phrase the company has trademarked. Kentley-Klay’s own name is another invention. He was born Tim Kentley and adopted the Klay. “I have added Klay to my surname, as I find I just love making things and [sic] is a big part of me,” he wrote to the Zoox employees in 2013. “So, clay, or mud, is the primal aspect of this spirit, and ‘K’lay is a word play on that to keep the K in the mix of the evolving family name.” This... hubris hurts when it's not in the show Silicon Valley. At least the show hurts good.