Are you trying to say that nothing can be labelled as virtue-signalling, then? The moment you start broadcasting moral positions as corporate policies, you're

Are you trying to say that nothing can be labelled as virtue-signalling, then? The moment you start broadcasting moral positions as corporate policies, you're virtue signalling. It's not always negative, or false, but it's certainly a marketing move. > early all of the things we now hold as self-evident (racial equality, gender equality, sexual orientation equality, etc) Not all of us believe in all of that in the sense in which you mean it. > Were the people who were ahead of the morality curve virtue signaling? Were and still are.