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In the same way, I've seen Mercedes-Benz sometimes claim to be a "Lifestyle Company". They're not. They make and sell cars, and Stripe is a payments processor.
by inopinatus 8y ago
In the same way, I've seen Mercedes-Benz sometimes claim to be a "Lifestyle Company".
They're not. They make and sell cars, and Stripe is a payments processor.
- zjaffee 8y agoI think it's a little bit different, Mercedes-Benz, Coca-Cola, Nike, and Apple, are all just as much lifestyle companies as they are product companies in their given verticals. The big reason they are able to charge the prices that they do, and retain the clientele that they have is due to that lifestyle image.
- closeparen 8y agoThe cars Mercedes makes and sells are absolutely abysmal (overpriced, unreliable, expensive to operate) when viewed as transportation appliances. Yet there's a reason the company still exists and its customers didn't buy Priuses instead.