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Been and Jerry's is an example of a company with organic growth and great success in a crowded industry
by CryoLogic 8y ago
Been and Jerry's is an example of a company with organic growth and great success in a crowded industry
- repnation 8y agoBen and Jerry's is owned by Unilever, one of the largest FMCG companies in the world
- ryanwaggoner 8y agoBut that’s relatively recent; they were a successful brand before being acquired.
- CryoLogic 8y agoYes. But that's not how they started: https://en.wikipedia.org/wiki/Ben_%26_Jerry%27s#History https://en.wikipedia.org/wiki/Ben_%26_Jerry%27s#History They sold to Unilever in 2000, after 20 years in business.