2 ms·
It's not a commodity, it's fashion. Branding is important and has value to consumers. It may seem irrational to you, but they will pay a premium. See YETI. Tha
by conductr 8y ago
It's not a commodity, it's fashion. Branding is important and has value to consumers. It may seem irrational to you, but they will pay a premium. See YETI.
That said, just like clothes, the products will need to evolve or expand if the company is to see long term success.