> In general, a lack of legibility to consumers means they are unable to choose efficiently, which implies that the other party is likely taking an outsized amo

> In general, a lack of legibility to consumers means they are unable to choose efficiently, which implies that the other party is likely taking an outsized amount of profit. This is wrong. Not only is it possible for an inefficient market to produce a state that is suboptimal for both buyers and sellers, but in fact this is literally the textbook definition of economic inefficiency. Just because the consumers are suffering from the inefficiency, that doesn't mean that the insurers aren't as well. It's not surprising that neither insurers nor patients are happy with the situation.