4 ms·

This article is missing a huge and expensive market segment - 4 door pick-up trucks. I was at the dealer last week and found lots of pick-ups in the 55-70k pric

This article is missing a huge and expensive market segment - 4 door pick-up trucks. I was at the dealer last week and found lots of pick-ups in the 55-70k price range. They are seemingly popular here and I get the appeal especially if you want to just toss all your stuff in the back and hit the mountains, but they usually get worse mileage than a SUV and cost just as much.

gascan 8y ago
Depending on where you live, pick-ups are not just handy but rather a cultural icon. Have you ever listened to country music? You're not a real country boy if you don't have a pick-up. The real bait-and-switch though is the disappearing low & middle end of the pick-up market. Pops working the farm didn't drive a $70k luxury F-150. But gone is the Ranger, 1st gen Tacoma, and the much cheaper rough-and-tumble F-series of twenty years ago.
- poulsbohemian 8y ago
  gascan nails it here - trucks have been slowly transforming into luxury vehicles. I bought a used F-150 quad cab and paid half what my ladyfriend paid for her Nissan Murano. But, I also had the "luxury" of being in farm country where there are still lots of people who want a basic, stripped down model for work and thus there is inventory available. Also - take a look at the new aluminum body F-150s re: gas milage. There has been a significant jump there.
- arprocter 8y ago
  Ranger will be back in 2019
  - vidanay 8y ago
    Not for $11K
modzu 8y ago
everyone i know with a truck uses it for work (at least partially) -- so the cost is offset by the income they generate
- fred_is_fred 8y ago
  Here in the suburban west they've become replacements for SUVs - for hauling kids to soccer. People have them because it's either a culture thing for them or it makes it a lot easier to haul gear skiing or camping (I live in Colorado). I only know 1 person with an actual work truck and about 5 with kid-haulers.

gascan 8y ago

Depending on where you live, pick-ups are not just handy but rather a cultural icon. Have you ever listened to country music? You're not a real country boy if you don't have a pick-up. The real bait-and-switch though is the disappearing low & middle end of the pick-up market. Pops working the farm didn't drive a $70k luxury F-150. But gone is the Ranger, 1st gen Tacoma, and the much cheaper rough-and-tumble F-series of twenty years ago.

poulsbohemian 8y ago
gascan nails it here - trucks have been slowly transforming into luxury vehicles. I bought a used F-150 quad cab and paid half what my ladyfriend paid for her Nissan Murano. But, I also had the "luxury" of being in farm country where there are still lots of people who want a basic, stripped down model for work and thus there is inventory available. Also - take a look at the new aluminum body F-150s re: gas milage. There has been a significant jump there.
arprocter 8y ago
Ranger will be back in 2019
- vidanay 8y ago
  Not for $11K

modzu 8y ago

everyone i know with a truck uses it for work (at least partially) -- so the cost is offset by the income they generate

fred_is_fred 8y ago
Here in the suburban west they've become replacements for SUVs - for hauling kids to soccer. People have them because it's either a culture thing for them or it makes it a lot easier to haul gear skiing or camping (I live in Colorado). I only know 1 person with an actual work truck and about 5 with kid-haulers.