4 ms·
I liked the end of the article: Jeffrey Swartz is President of Daly-Swartz PR (www.dsprel.com). Jeffrey has been involved in PR and marketing communications si
by ramchip 16y ago
I liked the end of the article:
Jeffrey Swartz is President of Daly-Swartz PR (www.dsprel.com). Jeffrey has been involved in PR and marketing communications since 1973 when he was named corporate commmunications director at Frost & Sullivan in New York. Before launching Daly-Swartz Public Relations in 1986, he served as vice president of corporate communications at Silicon Valley-based CompuPro.
- zck 16y agoHe is talking about being told too much about someone in the context of a marketing pitch: >And the next time you send me a marketing piece or invite me to visit your website or talk to me over the phone, don't lead off with talking about YOU.
- jfarmer 16y agoThat's a standard byline for an op-ed. It was most likely inserted by whoever runs the website or the editor of the article, rather than the author himself.