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Shopping online is easier if you know exactly what you are buying. But when you are browsing (shoes, glasses, clothes etc), the ideal experience is the ability
by ajoy 8y ago
Shopping online is easier if you know exactly what you are buying. But when you are browsing (shoes, glasses, clothes etc), the ideal experience is the ability to filter by a hierarchy of attributes specific to that category. This requires tedious data collection and categorization.
Eg. Shoes - there are different kinds of attributes - high level shape, specific stylistic shapes, material, usage, price, brand. This categorization needs to be done cleanly. It can get messy fast. If I start seeing sandals when i searched for leather boots, I will get confused and refuse to trust the results.
My theory is that this is why online retailers focussing on certain verticals are able to get some level success vs amazon (Eg. Zappos), largely due to the level of detail available for the browsing experience, even if their prices are higher. Amazon's UX/UI is too generic and sometimes frustrating.
- larzang 8y agoSure, just look at buying parts on Newegg vs Amazon. Newegg has amazing search capabilities tailored to what they're selling, while on Amazon it's a crapshoot whether electronics stuff will even be in the right broadest-level category, so even brand new builders still get pointed to Newegg for their shopping.
- L1quid 8y agoI would much rather deal with Amazon for returns and replacements though. Their customer service is streets ahead of Newegg's.
- thirdsun 8y ago> streets ahead Maybe you used it intentionally but it's mildly fascinating that you subconsciously used a fake expression that a fictional character from a comedy show failed to coin/establish.