Good! glad to hear it :) Thanks for the tip re the real esate perspective, I had not thought of it that way. The publicly listed companies definitely have a l

Good! glad to hear it :) Thanks for the tip re the real esate perspective, I had not thought of it that way. The publicly listed companies definitely have a larger group of participants who care about the outcomes, in their investors. ----------------------------------------------------------------- question - whats your plan for marketing to end user? Earned media has been helpful to us here, search, and social media have also been helpful. Google search "food poisoning kfc" (or any brand) and you can see we do reasonably well at that. With more resources we can do a lot better at all of these, and there is a virtuous cycle for us of identifying more outbreaks = more press = more awareness = more reports = identifying more outbreaks. We are also pretty close to roll out languages - we have active users and reports in most countries, and public health as well, but improving languages will help that. ------------------------------------------------------------------ question - How do you plan on using social media instagram / twitter / facebook / email / etc to end user? There is a ton of work to do here, and a lot of upside for us when we get to it. In terms of the best strategy - this is a work in progress, and as we pull more brainpower in to help us with that we have a high degree of confidence we will get it right. question - You said you will be using SMS to alert end user, but have you tailored a strategy laying out all edge case scenarios? We have not ironed out all the edge cases as yet. Our email subscription is the most popular, there is demand for our app as well, but that is down the road. There are some interesting opportunities with SMS and messaging, they need more work. ------------------------------------------------------------------ question - if I search "X restaurant name" would I see a domain name link to dinesafe.com/restaurant_name? I have a question regarding this. Obviously corporations are going to have a big social media presence, but smaller restaurants (should you most likely be targeting this avenue) have a weaker social media / google presence. I can see if your service were to really take off, it might inadventely affect businesses negatively. For instance I might search "XYZ restaurant name" and out comes a list on the 7th or 10th listing about a food safety illness report on google. >> Yes this does happen, there are some cases where we do rank higher than the companies own website. Not our intent, we are thinking through this. question - I know you mentioned earlier you have no intention for businesses to tamper with data entered from their clients. But, what about giving them a 2nd chance? Unlisting the report directly on google, but leaving the report intact on the site. Have you considered recourse on this angle as well? >> We offer the restaurant the opportunity to secure message with the complainant (anonymized complainant information). Fast, and positive response to customers can often result in review retractions, and even stronger brand loyalty. If a customer wants to take a review down we do it. We encourage this route. Given we roll data off our site after 30 days we feel like we are doing a lot already, but we are open to refine our solutions on this point.