It works like this. Two teams and the media (owned by the teams) work together. Team A argues their side in the media, and so does Team B. It's important to giv

It works like this. Two teams and the media (owned by the teams) work together. Team A argues their side in the media, and so does Team B. It's important to give the illusion that they are enemies. That way people get interested, they continue to read the media, and Team A or Team B gets attention. Everybody gets what they want. This is used in elections, staged wars, anything.