3 ms·
What about the advertising money already spent? I read somewhere (sorry, forgot where) that Amazon had been pushing sellers to spend like mad on ads within Ama
by biztos 8y ago
What about the advertising money already spent?
I read somewhere (sorry, forgot where) that Amazon had been pushing sellers to spend like mad on ads within Amazon.com for Prime Day, apparently it gave you a big edge over whatever the algorithms suggest.
Those sellers will have missed their sales targets, and will consider the ad spend to have been wasted. Will they get it back?
- grivescorbett 8y agoI’d like to read that comms doc... “how to explain to your client what happened on pre day.”
- giarc 8y agoThe ad dollars are only spent if the ad is shown to users. If the site isn't up, ads can't be displayed.
- tssva 8y agoA lot of the ads were shown prior to Prime Day . They were to drive traffic to Amazon on Prime Day and not to promote product the day of.
- CamelCaseName 8y agoA lot of vendors also advertise off Amazon
- fencepost 8y agoAnd vendors who boosted supply based on anticipated sales (both discounts and purchases driven by discounts). Are vendors going to find themselves with thousands of extra widgets on-hand but without the anticipated purchasing frenzy they were counting on to sell them?
- CamelCaseName 8y agoYup, and if you have too much inventory, you can either remove it or sell it at a discount, both are expensive options. Otherwise you'll get Amazon telling you, "Hey buddy! You sure are using up a bunch space and not selling much. Why don't you not do that? We're limiting the amount of storage space you can use for Q3.