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I'd say there isn't enough detail in this video to say. Munro said 30% net profit but I think he meant to say gross profit. Costings may have been based on like
by barbegal 8y ago
I'd say there isn't enough detail in this video to say. Munro said 30% net profit but I think he meant to say gross profit. Costings may have been based on like for like labor costs but in reality labor costs are highly variable with the California factory being one of the most expensive (one of the reasons why Toyota decided to stop manufacturing there). In addition it wasn't clear which exact model, sold in which country the 30% was based on and at what scale of manufacture. Taxes, grants, customer options and volumes change the pricing very significantly.
My take away is that at the right price point, cheap enough labor and sufficient volumes the Tesla model 3 could have gross margins of 30%. Whether it is saleable at that price point and volume is unknown but more likely than the i3 and Bolt.