Nissan, Porsche, Audi, GM are all behemoths. Tesla, by comparison, is an underdog (hence the widespread emotional appeal), has framed themselves as being princi

Nissan, Porsche, Audi, GM are all behemoths. Tesla, by comparison, is an underdog (hence the widespread emotional appeal), has framed themselves as being principally for "changing how humans use energy" rather than "just a little better than the next car", and has a CEO+chairman who says outlandish things... and delivers on some of them. I would argue Musk gets press for nearly the same reasons Trump does. And it works.