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Are there examples of businesses out there which have done product recommendation correctly? I'm not sure what you mean by "correctly," but in general, if you'
by rhizome 8y ago
Are there examples of businesses out there which have done product recommendation correctly?
I'm not sure what you mean by "correctly," but in general, if you're talking about automation and recommendation engines, my answer is "no." Of course, I don't know the goals of the companies implementing them and whether my sense of "correct" recommendations matches theirs. I don't think any of us do.
- gfo 8y agoFair point. Correct is likely defined differently for the consumer and the business. Perhaps the answer is simple: Amazon is somehow making money from the example I cited - more money than showing the consumer relevant extras. Or they've done research to show there isn't much opportunity for more income by improving the algorithm for this.