> It's not necessarily that "getting a good deal" is the reason that people shop at Amazon. Personally I think their customer service is pretty top-notch compar

> It's not necessarily that "getting a good deal" is the reason that people shop at Amazon. Personally I think their customer service is pretty top-notch compared to most anywhere else and I know I'll be in good hands 99% of the time if I have any problems with a product. Personally, I've had pretty good product return experiences with Amazon's brick and mortar competitors recently. They know they're competing with Amazon, and they're trying to adjust accordingly. My main point was that Amazon and the rest of the retail landscape has changed, and if you formed your view that heavily favors Amazon 10+ years ago, it's probably outdated and should be recalibrated. I shopped almost exclusively on Amazon for a long time. I've been pulling back from it and have been finding that my old, harsh judgements of its competitors are no longer true. They've gone a long way towards catching up, and Amazon has been resting on its laurels or even regressing in the areas I care about. > That's worth any minuscule price-disadvantage compared to competitors to me. It's wrong to assume the price-disadvantage is minuscule, especially when you're dealing with marketplace sellers.