1) I like the idea because I am on the receiving end of the pain as a user 2) There are fundamental reasons why you can make a better product and the leader ca

1) I like the idea because I am on the receiving end of the pain as a user 2) There are fundamental reasons why you can make a better product and the leader can not respond (would be too long trying to outline why here) 3) This product is used by eng. daily most startups in this space are by software eng. and try to address the pain points for eng. and not for managers. 4) The leader product can not be used by F500 customer (managers) without a number of 3d party addons (which can and should be part of core functionality) 5) without going into specifics imaging SAP ERP system that was built from quickbooks e.g. fundamental mismatch between original arch. and what was bolted on over the years.