I run a decent-sized Extra Life event (not just me, but friends and usually on-location--one of my sidelines is live video production). It helps to do it with o

I run a decent-sized Extra Life event (not just me, but friends and usually on-location--one of my sidelines is live video production). It helps to do it with other people. Grab friends, find a couch. If you're having fun live, you'll retain the people who do bounce by. Our first year we raised $3500, our second $6500. We didn't really try that hard--just a little, and I mean a little, marketing (and some Boston-local guests, but those were fairly small bumps in viewership). Last time around we had a minimum of five viewers who were not us/our program feed/etc. even at like 4AM because we kept turning the crank with Twitter, Facebook, etc.