In 2016, Mattel/Barbie ran (or still runs?) a "Barbie Spy Squad" series of toys and merchandising complete with movie and McDonald's promos, so while rather lat

In 2016, Mattel/Barbie ran (or still runs?) a "Barbie Spy Squad" series of toys and merchandising complete with movie and McDonald's promos, so while rather late (and obv better than never), the toy manufacturers are at least aware of the market segment.